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Boden SS20 Launch

Soho, 2019

Role: Event Producer

Boden wanted the setting of their SS20 line to celebrate the different facets of the Modern Woman, empowering her to be her best self. They also wanted to highlight and celebrate sustainability, while staying true to their heritage and recognisable look and feel. For the Boden Mini space our brief was to follow the adventurous spirit of their childrenswear, the pursuit of creativity and the all round playful design of the clothing.

This project was an amazing chance to be creative and work different ideas into a small and interesting space. I particularly loved designing the Mini space, including a gorgeous rainbow hot air balloon and fluffy white clouds rigged onto the ceiling!

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